Pedagogy before technology
Instructional decisions begin with learning outcomes, learner needs, and meaningful assessment—not with the newest digital tool.
About · Mohamad Ali bin Baba, Ph.D.
Instructional Design Leader · Educator · Researcher · Consultant
I bring together more than two decades of experience in higher education, curriculum development, faculty development, and digital learning across Malaysia and the United States.
My work connects pedagogical principles, purposeful technology, and learning evidence to help institutions address real educational challenges.

My professional approach
Effective instructional design is a disciplined process of making decisions about what learners need to achieve, how they will learn, and what evidence will demonstrate their progress.
I began my professional career in Malaysian technical and vocational education, where I taught and worked with instructional media, curriculum, and faculty development. Those experiences helped shape my understanding of the relationship between technology and teaching.
At Southern Illinois University Carbondale, I worked alongside faculty and academic leaders to design online, hybrid, and competency-based learning experiences. My responsibilities included course architecture, outcomes alignment, assessment design, learning management system implementation, and faculty consultation.
My doctoral research extended that work into learning analytics and educational data mining. It explored how learner interactions recorded in an LMS relate to satisfaction and academic performance—and how educators can use such evidence responsibly to inform course design.
Today, I approach learning challenges as both a designer and an educator: begin with outcomes, understand the learner's context, design meaningful interactions, and evaluate what the evidence actually supports.
Three commitments
These principles have shaped my work across institutions, technologies, and learning environments.
Instructional decisions begin with learning outcomes, learner needs, and meaningful assessment—not with the newest digital tool.
Effective course design builds on subject-matter expertise through structured consultation, practical templates, and iterative development.
Course analytics and learner feedback can inform better decisions when interpreted alongside context, educational theory, and professional judgment.
Professional journey
Experience across higher education, professional development, instructional design, and educational leadership.
Jan 2023 – Present
Learner analysis, leadership workshop design, instructional materials, and production of virtual workshops through Zoom and Microsoft Teams.
Sep 2017 – Dec 2022
Designed online, hybrid, and competency-based learning experiences. Collaborated with faculty on outcomes alignment, assessment, multimedia, Brightspace, and institutional reporting.
Aug 2016 – Aug 2017
Helped develop STEM leadership curriculum, program-level outcomes, syllabi, and assessment materials, working with faculty and academic leadership.
Jan 2012 – May 2016
Supported online and hybrid course development, faculty consultation, and migration of learning experiences from Blackboard to D2L Brightspace.
Jan 2008 – Dec 2010
Led continuing-education initiatives, including the Industrial Skills Enhancement Program (INSEP), supporting professional and technical reskilling for more than 300 STEM graduates.
Aug 2007 – Dec 2010
Taught Educational Technology, Educational Psychology, and Microteaching; supported teacher preparation, curriculum development, and student supervision.
Jan 2006 – Jul 2007
Led multimedia production and instructional technology projects, faculty training, audiovisual development, and institutional events.
Jan 1999 – Jul 2007
Taught graphic design, multimedia development, and authoring tools, and contributed to design and multimedia curriculum development.
Education
Formal study in curriculum, instructional design, education, and human development informs the breadth of my professional practice.
Professional expertise
A multidisciplinary background supporting academic leadership, instructional design, educational consulting, and learning research.
Explore selected work ↗Professional development
Selected professional development and recognition supporting my work in learning design and academic leadership.
Two ways to collaborate
Academic recruitment teams and institutional consulting partners often need different evidence. These complementary profiles foreground the experience most relevant to each audience.
Emphasizes educational qualifications, teaching, instructional design, outcomes assessment, faculty partnership, and research.
Highlights advisory services, learning solutions, project experience, design process, and potential deliverables for partners.
Professional testimonials
Three endorsements from faculty and academic leaders, reflecting collaboration in course design, instructional technology, and assessment.
He knows the area and has fine people skills.

His dependability and willingness to take initiative played an integral role…

He was a pleasure to work with…
